- Start with the main idea—don’t start with an exception
- The elements of the content should follow a logical order. Structure critical pieces of information within close proximity to each other
- Put textual or visual elements that recur regularly in your presentation in the same place
- If you mention a procedure (numbered list of tasks), be sure to place the steps in a chronological order, like a cooking recipe
- Present related points in a list rather than a long paragraph
- Use numbered lists rather than bullets
- Give each page a meaningful title. Use clear, meaningful and properly nested headings and subheadings
- Limit the number of subheadings